Blog posts are an effective way to communicate and build an active community that can help provide ideas & great content that they may be interested in. They’re also an effective way of being transparent with your audience. Blogs allow you to answer frequently asked questions in depth, which can be linked to. However, if you don’t post consistently, your blog posts will lose traction. Here are some ideas to help you create more blog posts for your audience.
1. Blog posts on ingredients
If your products utilise an exciting or unique ingredient that is a selling point, create a blog post to talk about it! It can be about how you source it, its benefits or even its other uses. It could even be a unique manufacturing process that you use; perhaps you use vegetable tan for the leather you use, you could also discuss the process’s history.
2. A day in the life blog posts
If you hand-make your products and the process of making your products show your usual day to day routine. This transparency will help build a good relationship between yourself and your customers as they get a better idea of who they are buying from and be more inclined to support you by purchasing from you again.
3.Appeal to your customer persona
by mostudios
Blog posts don’t always need to be entirely about your products. Instead, branch out and aim blog posts at your audience as a whole. This can then lead potential customers to your web page searching for a specific topic and be an invaluable organic marketing tool.
Your business could sell organic, cruelty-free cosmetics, and your audience might then be interested in how to live a cruelty-free life or source organic food. People interested in similar topics will find your products via blog posts.
4.Sustainability
Talk about how your business is helping the environment, whether it be how you source ingredients, package your ingredients, or transport them. For example, being carbon neutral or using biodegradable ingredients/packaging is very desirable in this day and age.
As we become more educated on how we can save our planet, it is worth talking about how you’re playing your part, which can help start a discussion. It could even be instructions on how customers can recycle your products when they are no longer needed. In addition, being clear on how your company is responsible can build trust between you and your customers.
5.Product of the week blog posts
Selecting a product of the month/week can provide a lot of consistent content that may be valuable for customers. For example, discuss the manufacturing processes, its unique selling point, or its ingredients’ benefits. This also creates potential content for a social media feature once a week/month and allows for customer conversation and feedback based on each product.
6.Newsletter blog posts
Newsletters have benefits for both large companies and small businesses. For larger companies, you can discuss new products on the way, updates and plans about the company. For smaller companies adding the personal touch of talking about what’s going on in your life builds trust with the customer if your small business has multiple colleagues take it in turns to put together the newsletter and talk about themselves.
7. Blog posts on gift guides
Blogging about the target audience of your products. Gift guides are popular around Christmas and provide help for birthdays throughout the year. Tailor your gift guide to the time of year; you could target different zodiacs, graduation events, seasons etc. Consider which holidays are celebrated in your target audience’s country. If you ship to America, bring up thanksgiving, for example.
Learn more about gift guides here.
8.D.I.YS
If your products can be the ingredients for another item, talk about it in a blog post. Advertise how versatile your product is. You could also discuss tutorials on how to use your products; this can be especially helpful for customers with questions about your products or frequently asked questions.
9. Seasonal Blog Posts
With the holidays coming up, this makes an opportunity for great content for blogs. There is also an opportunity for blogs on the other seasons as well such as clothing and jewellery photography for the season. Bring in personal elements too, let your customers know how your family spend holidays.
10. Research your competitors’ blogs
Look into topics your competitors are blogging about. However, be careful not to plagiarise topics entirely, as this could lead to legal trouble, but taking inspiration is an excellent way to brainstorm new content that you can adapt for your own business and its products.
Let us know in the comments which ideas you like best. For more of our Community blogs visit here.
