White background jewellery photography is an effective way to showcase your jewellery when selling online. However, white background images can make a webpage appear bland and won’t always show those selling points. This article will talk you through multiple creative options you have when showing off your jewellery. We aim to help you set yourself apart from competitors and get more sales.
Lifestyle Jewellery Photography
One of the most popular alternatives to white background photography is Lifestyle Jewellery Photography. Lifestyle Jewellery photography can use various ways to showcase jewellery. One way is to showcase your jewellery in its natural setting, like a vanity table or bedroom. Or you can show it alongside props that reflect the theme of your jewellery.
Photography can also express areas that would be unique selling points. Whatever your unique selling point, your photographer will help discuss a way to draw attention to it.
Product Videos
Videography is a great way to showcase the full extent of how beautiful your jewellery is. Details and engravings aren’t lost or hidden through video. In addition, videos allow the customer to see how specific stones and metals catch the light. In a way standard jewellery photography would not allow.
Jewellery videography allows online customers to have an immersive experience than you have when shopping in-store. Jewellery Videography is great for your website and social media. They also stand out on a webpage due to the motion as it catches the customers’ eye.
From an SEO point of view, videos are a great way of improving your rankings online. Gain more exposure than your competitors on search engine results. They also make great content for social media like Tiktok and Instagram, where videos are popular.
Colour backdrop Jewellery Photography
When customers are shopping online by using Google, they’ll often use the google shopping tab. They will come across many white background product images. It’s always best to keep first photos of your jewellery very simple. (Prop heavy primary photos can be confusing and are often ignored, save these for additional photos) But you can help yourself stand out by utilising a colourful backdrop.
Colours are another great way to ensure you get the proper reaction from your customers. As different colours evoke different moods with your customers, you will need to pick the right colour. So it’s best to look into which colours would suit your jewellery best. To illustrate, if your jewellery is for weddings or engagements, pale pink evokes love and romance and would complement both silver and gold well.
by MOSTUDIOS
Model Photography
Model photography is a terrific way of showing how well your jewellery pairs with other pieces. This makes model photography a great organic advertising method. It allows you to show entire collections in one photo; customers can get a better idea of sizing. An excellent example of this is the length of a necklace looks when worn or the size of a gemstone on a ring.
Using models also subconsciously encourages your customers to imagine themselves wearing the jewellery. Showing jewellery in a real-life setting can also bring your jewellery to life in the way white background photography cannot.
360 Degree photography
360-degree photography is one of the most immersive experiences a customer can have instead of standard images. However, customers can miss seeing every detail over a piece of jewellery when shopping online instead of in-store. Again, much like videography, it allows for all angles to be shown; however, unlike videography, the customer can spin the image at their own pace.
There are many different options for showing your jewellery. Especially when providing an immersive experience for your customers. So, it can be a little daunting to figure out which option suits your company best. Hire a product photographer and talk with them to get the best results for your jewellery photography.
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