Jewellery packaging is a key part of the buying experience, as it can encourage customers to buy from you again or leave positive reviews. This article will outline some of the areas to think about to ensure your customers get a positive experience and you get extra benefits from each of your purchases when you package your jewellery.
Avoiding Damaged Products
Avoid products arriving damaged by using the correct materials. By using sufficient packaging and not using damaged boxes. Damaged jewellery products can evidently, lead to profit loss and negative reviews from your customers.
Tips for Jewellery Packaging:
- Keep pendants away from the chain. This can avoid scratches & damages by putting the pendant in a small plastic pouch or a necklace box.
- Padded outer packaging helps prevent damages to the jewellery boxes.
- Soft padding inside jewellery boxes helps prevent necklaces from becoming tangled
- Place earrings in a position that posts can’t be bent or snapped. You can also use plush jewellery boxes for this.
Be Unique With Your Jewellery Packaging
Set yourself apart from competitors by making unboxing products a memorable experience. Try to convey the feel of your brand in your jewellery packaging and your product by making it personalised. Think about the colour scheme and shapes of your packaging. Things to consider would be how the box holding the jewellery opens, features like tissue paper or even freebies like cleaning cloths etc.
Use a professional jewellery photographer to showcase how unique your jewellery or its packaging is on your website.
Personalisation
Think about how you can include your brand within your Jewellery packaging so your products can look more professional. Clear branding is especially beneficial if your product is a gift. Let the recipient know where the jewellery was bought and, also, encourages them to be potential new customers in the future.
You can add your branding on stickers, jewellery boxes or even business cards. You can also include flyers with a discount for returning customers. Discounts will encourage future purchases too.
Ethical Jewellery Packaging
Take steps to make your products eco-friendlier so you can further broaden your customer market and therefore attract positive attention to your business. Set yourself apart from the competition by using ethical packaging because it is a unique selling point in itself. You can make simple and budget-friendly changes. Use this list to get you started:
- Carbon Neutral shipping
- Swap bubble wrap to corrugated cardboard
- Swap packaging peanuts to starch/vegetable-based peanuts
- Plastic mailing bags, instead use biodegradable ones.
- Utilising plantable flyers with seed paper (when planted, the paper degrades and becomes flowers)
Gift Wrap Options
Let your customers choose to opt-in or out of extra packaging. You can save money when it comes to customers who don’t enjoy the extra addition of decorative packaging products can come with. Gifts can then be sent directly to the recipient with giftware options. Which, as a result, can be more efficient and cut out an additional postal journey that is much better for the planet.
Tell us how you package your jewellery in the comments section below.
Need more info on starting your jewellery eCommerce business? Read more here.
